After I published the On The Buses article Tommy Jones reminded me about the car stickers produced by the now defunct Cheshire Observer in the mid-1970s. As a follow up I thought it might be an idea to put something together about these posters which even at the time seemed peculiarly dated. I did write about them in a programme article earlier in the season but I’ve included a couple of additional examples for this piece.
I seem to remember that the very first one was launched during summer 1974 and have a vague memory of the Cheshire Observer asking readers what the phrase “Chester 3-4-5′ meant. At the time there was no indication that the phrase was linked to Chester FC so I don’t think anyone initially had any idea what on earth it was all about. For those still unsure it meant Chester for Division Three 1974/75. It may make vague sense now but it certainly seemed obscure when it was introduced. I haven’t got an example of the Chester 3-4-5 sticker but if anyone else has got one I’ll add it to the piece.
Chester 3-4-5 was quickly followed by Support Chester FC and then Forget The Cup We’re Going Up after the League Cup Semi-Final defeat to Aston Villa Following promotion the Observer went into overdrive and produced the classic “Let Chester Shout With Glee Seals Are In Division Three”. Possibly the last time the word glee was used in any sentence until the recent television programme salvaged the word from obscurity.
Flush with success the Observer then produced two more stickers for the first season in Division Three.
Chairman Reg Rowlands went to town with the stickers following promotion by proudly displaying a selection in the window of his florist’s shop in Bridge Street along with other memorabilia.
I’d be interested to hear from anyone who knows if any other stickers were produced.
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